CRM is not a system, it is infrastructure
How to turn data discipline into real sales and raise team adoption.
- Who it is for
- Sales directors, heads of sales and operations teams
- Duration
- 60 min as a keynote, or 90 min with provocation and Q&A
The room leaves with
- The shift from a culture of policing to one of sales intelligence.
- A reading of how the right data in the CRM becomes commission in the rep’s pocket.
- The data journey designed as a financial asset of the company.






