About me
I raise the efficiency of your revenue operation with data, technology and AI.
My path started in IT and systems architecture, where I learned early that the biggest commercial bottlenecks were not in the software, but in the missing integration between technology, marketing, sales and post-sale.
A method built inside the operation.
That view gave rise to a practical method for restructuring commercial operations, which over the last 15 years has supported more than 200 companies and trained 10,000 professionals.
In that period I founded three companies, worked on the Go-to-Market of Trello (Atlassian) in Brazil, teach at the graduate school of Escola Conquer and founded Iasbeck&Co, a consultancy that is a HubSpot Elite Partner and the fastest growing one in Latin America in 2025.
In the classroom or designing a CRM architecture, I deliver clarity and immediate application for your team. Tell me where your company stands and we will structure the best path.
Get in touch
Career path
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Tech
2012 – 2014
Pelissari
IT Coordinator
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Marketing
2013 – 2016
Profissas
Founder & CEO
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Marketing & GTM
2017 – 2018
Atlassian
GTM Consultant
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Sales & GTM
2018 – 2020
Fazzer
GTM Consultant
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Marketing & Data
2020 – 2023
DDM Company
Founder & CEO
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RevOps & AI
2023 – today
Iasbeck&Co
Founder & CEO
In parallel · Teaching and mentoring
Escola Conquer · Graduate school professor of Business Intelligence & Analytics and Business Management, since 2021
AAA Inovação · Mentor of Data-Driven Mindset and Customer Centricity workshops, from 2021 to 2024
In numbers
Fifteen years, measured in operations.
+10KProfessionals trained
+200Companies served
15Years in B2B operations
A clear improvement in company results.
The training was fully customized, aligned with the gaps I had identified as Commercial Director. The lessons were absorbed right away and we already see a clear improvement in the company's results.
Caio RoslindoChief Revenue Officer · WePayments
Critical and systemic thinking.
One of the best marketing professionals I have ever met. Critical and systemic thinking, and decisive on top of that. Without a shadow of a doubt, Ícaro would be one of my partners in any business, because he has an above-average ability to turn problems into solutions.
Carlos OuverneyCEO · Bluem
Customer focus and a data-driven view.
A perfect connection between customer focus, data-driven work and the sales team's routine. The project was led with insight and masterful teaching.
Alessandra CarrascoHead of Data · Roche
It improved our sales performance.
The consultancy's commitment was essential to align our internal processes and improve our sales performance.
Gabriela ProcopioMarketing Director · Planik
A delivery that enabled consistent growth.
I hired a CRM implementation and received something infinitely bigger. Today I see a company able to grow with consistency.
Caio SimioniCEO · SIM Fitness
A high level of commitment.
The client-consultancy barrier broke early and we started seeing them as part of our own team. That comes from their high level of commitment.
Ricardo TenórioMarketing Director · Tino
Where to follow me
See the content
Videos, guides and behind the scenes every week.
New videos on CRM, Revenue Operations and applied AI go up on the @icaroiasbeck channel, with the step by step of real operations.
What is a CRM and what is it for?
The best B2B CRMs in 2026
Frequently asked questions
What people usually ask me.
Where does Ícaro Iasbeck teach?
I have taught graduate courses at Escola Conquer since 2021, in Business Intelligence & Analytics and Business Management. Between 2021 and 2024 I also mentored Data-Driven Mindset and Customer Centricity workshops at AAA Inovação.
What is his professional background?
I started in IT, as a coordinator at Pelissari, then moved through marketing and Go-to-Market at Profissas, Atlassian (Trello in Brazil), Fazzer and DDM Company. Since 2023 I have led Iasbeck&Co, a Revenue Operations and AI consultancy. That is 15 years in B2B operations, more than 200 companies served and 10,000 professionals trained.
Get in touch
Tell me the challenge.
Tell me the challenge.
I will design the path.
Describe where your operation stands and I will come back with a recommended format and scope.
Within 48 hours to replyOn site or remoteCoverage worldwidePortuguese and English