Ícaro
Iasbeck.
A consultative approach, systemic thinking and intelligence applied to revenue.
Entrepreneur and consultant specialized in Revenue Operations and AI, HubSpot Elite Partner and graduate school professor at Escola Conquer. With 15 years in the market, he leads CRM implementations and team training programs, adding up to more than 200 companies served and 10,000 professionals trained.
Iasbeck&Co was the partner consultancy with the most outstanding growth in Latin America · HubSpot 2025
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Who trusts my work
Companies that have hired me.
About me
I raise the efficiency of your revenue operation with data, technology and AI.
My path started in IT and systems architecture, where I learned early that the biggest commercial bottlenecks were not in the software, but in the missing integration between technology, marketing, sales and post-sale.
That view gave rise to a practical method for restructuring commercial operations, which over the last 15 years has supported more than 200 companies and trained 10,000 professionals.
In that period I founded three companies, worked on the Go-to-Market of Trello (Atlassian) in Brazil, teach at the graduate school of Escola Conquer and founded Iasbeck&Co, a consultancy that is a HubSpot Elite Partner and the fastest growing one in Latin America in 2025.
In the classroom or designing a CRM architecture, I deliver clarity and immediate application for your team. Tell me where your company stands and we will structure the best path.
See my background
How I can help you
Solutions for you and for your business.
Every project I develop, whether a keynote, a training program or a consulting engagement, is tailored to your moment and your need.
01For your event
Talks
- Opening a convention, kickoff or corporate event
- 45 to 90 minutes, in person or live online
- Script adjusted to the audience and to where the company stands
Who leads itÍcaro Iasbeck
Learn more 02For your teamTraining
- Hands-on workshop with the real data from your pipeline
- In-company program to change culture and process
- Five topics, from consultative selling to applied AI
Who leads itÍcaro Iasbeck, on site or live online
Learn more 03For your operationAssessment and Consulting
- Assessment and architecture of the commercial operation
- CRM rollout and integration (HubSpot and its ecosystem)
- Data governance, applied AI and ongoing support
Who executes itThe Iasbeck&Co team, a HubSpot Elite Partner
Learn more
Testimonials
What people say who worked with me.
+10KProfessionals trained
+200Companies served
15Years in B2B operations
A clear improvement in company results.
The training was fully customized, aligned with the gaps I had identified as Commercial Director. The lessons were absorbed right away and we already see a clear improvement in the company's results.
Caio RoslindoChief Revenue Officer · WePayments
Critical and systemic thinking.
One of the best marketing professionals I have ever met. Critical and systemic thinking, and decisive on top of that. Without a shadow of a doubt, Ícaro would be one of my partners in any business, because he has an above-average ability to turn problems into solutions.
Carlos OuverneyCEO · Bluem
Customer focus and a data-driven view.
A perfect connection between customer focus, data-driven work and the sales team's routine. The project was led with insight and masterful teaching.
Alessandra CarrascoHead of Data · Roche
It improved our sales performance.
The consultancy's commitment was essential to align our internal processes and improve our sales performance.
Gabriela ProcopioMarketing Director · Planik
A delivery that enabled consistent growth.
I hired a CRM implementation and received something infinitely bigger. Today I see a company able to grow with consistency.
Caio SimioniCEO · SIM Fitness
A high level of commitment.
The client-consultancy barrier broke early and we started seeing them as part of our own team. That comes from their high level of commitment.
Ricardo TenórioMarketing Director · Tino
For you
Interview · PragmaTalk
Complete 2026 guide
Market comparison
New content every week, at no cost.
On the @icaroiasbeck publishes videos on CRM, Revenue Operations and applied AI, with the step by step of real operations.
What is a CRM and what is it for?
The best B2B CRMs in 2026
Get in touch
Tell me the challenge.
Tell me the challenge.
I will design the path.
Describe where your operation stands and I will come back with a recommended format and scope.
Within 48 hours to replyOn site or remoteCoverage worldwidePortuguese and English
Frequently asked questions
What people usually ask me.
What is the difference between hiring Ícaro Iasbeck and Iasbeck&Co?
For talks, workshops and trainings, the work is delivered by me in person, in the room or live online. In consulting, I lead the diagnosis and the design of the commercial architecture, and the Iasbeck&Co team takes over execution: CRM implementation, integrations and data governance.
What kind of company are your services for?
What matters is not company size, it is the complexity of the sale. If your cycle involves several decision makers, a technical proposal and an after-sales team that has to deliver, the work applies. Companies here have ranged from fast-growing businesses to the operations of Ambev, Roche, Suzano, DAF and O Boticário.
How does the HubSpot partnership work?
Iasbeck&Co is an Elite HubSpot Partner, the top tier of the global partner program, above Diamond, Platinum and Gold. In 2025 it was named Rookie of the Year and recognised as the fastest-growing partner consultancy in Latin America. There are more than 100 active HubSpot Academy certifications and a 4.9 rating in the official marketplace.
Can I book Ícaro for a sales kickoff, convention or corporate event?
Yes. The talk runs 45 to 90 minutes and opens a convention, kickoff, corporate event or channel meeting. Before the event I talk to the organiser to understand the audience and what has to happen afterwards, and the script is adjusted from there.
How do I request a proposal?
Fill in the contact form describing where your operation stands. I reply within 48 hours with a recommendation of format, scope and investment. There is no price list, because scope depends on the maturity of the team and the size of the operation.