Ícaro Iasbeck

Ícaro
Iasbeck.

A consultative approach, systemic thinking and intelligence applied to revenue.

Entrepreneur and consultant specialized in Revenue Operations and AI, HubSpot Elite Partner and graduate school professor at Escola Conquer. With 15 years in the market, he leads CRM implementations and team training programs, adding up to more than 200 companies served and 10,000 professionals trained.

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Ícaro Iasbeck
Iasbeck&Co was the partner consultancy with the most outstanding growth in Latin America · HubSpot 2025
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Who trusts my work

Companies that have hired me.

Electrolux Ambev ArcelorMittal Roche Suzano DAF Caminhões BTA Aditivos Zerezes O Boticário Copel BRDE Britânia SEBRAE
About me

I raise the efficiency of your revenue operation with data, technology and AI.

My path started in IT and systems architecture, where I learned early that the biggest commercial bottlenecks were not in the software, but in the missing integration between technology, marketing, sales and post-sale.

That view gave rise to a practical method for restructuring commercial operations, which over the last 15 years has supported more than 200 companies and trained 10,000 professionals.

In that period I founded three companies, worked on the Go-to-Market of Trello (Atlassian) in Brazil, teach at the graduate school of Escola Conquer and founded Iasbeck&Co, a consultancy that is a HubSpot Elite Partner and the fastest growing one in Latin America in 2025.

In the classroom or designing a CRM architecture, I deliver clarity and immediate application for your team. Tell me where your company stands and we will structure the best path.

Get in touch
Portrait of Ícaro Iasbeck

Career path

  1. Tech Pelissari 2012 – 2014 Pelissari IT Coordinator
  2. Marketing Profissas 2013 – 2016 Profissas Founder & CEO
  3. Marketing & GTM Atlassian 2017 – 2018 Atlassian GTM Consultant
  4. Sales & GTM Fazzer Consultoria 2018 – 2020 Fazzer GTM Consultant
  5. Marketing & Data DDM Company 2020 – 2023 DDM Company Founder & CEO
  6. RevOps & AI Iasbeck&Co 2023 – today Iasbeck&Co Founder & CEO

In parallel · Teaching and mentoring

  • Escola Conquer Escola Conquer · Graduate school professor of Business Intelligence & Analytics and Business Management, since 2021
  • AAA Inovação AAA Inovação · Mentor of Data-Driven Mindset and Customer Centricity workshops, from 2021 to 2024
Testimonials

What people say who worked with me.

+10KProfessionals trained
+200Companies served
15Years in B2B operations

A clear improvement in company results.

The training was fully customized, aligned with the gaps I had identified as Commercial Director. The lessons were absorbed right away and we already see a clear improvement in the company's results.
Caio RoslindoChief Revenue Officer · WePayments

Critical and systemic thinking.

One of the best marketing professionals I have ever met. Critical and systemic thinking, and decisive on top of that. Without a shadow of a doubt, Ícaro would be one of my partners in any business, because he has an above-average ability to turn problems into solutions.
Carlos OuverneyCEO · Bluem

Customer focus and a data-driven view.

A perfect connection between customer focus, data-driven work and the sales team's routine. The project was led with insight and masterful teaching.
Alessandra CarrascoHead of Data · Roche

It improved our sales performance.

The consultancy's commitment was essential to align our internal processes and improve our sales performance.
Gabriela ProcopioMarketing Director · Planik

A delivery that enabled consistent growth.

I hired a CRM implementation and received something infinitely bigger. Today I see a company able to grow with consistency.
Caio SimioniCEO · SIM Fitness

A high level of commitment.

The client-consultancy barrier broke early and we started seeing them as part of our own team. That comes from their high level of commitment.
Ricardo TenórioMarketing Director · Tino
HubSpot Solutions Partner Elite badge a HubSpot Elite Partner Top tier of the program and the most outstanding growth in Latin America in 2025 4,9 34 reviews on the Marketplace

Want a result like this in your operation?

Describe where it stands and I will come back within 48 hours with a recommended path.

Get in touch
How I can help you

Solutions for you and for your business.

Every project I develop, whether a keynote, a training program or a consulting engagement, is tailored to your moment and your need.

01For your team

Keynotes & Training

  • Opening keynote (45 to 90 min) for conventions and kickoffs
  • Hands-on workshop (4 to 8h) with the real data from your funnel
  • In-company program for culture and process change

Who leads itÍcaro Iasbeck, on site or live online

See the programs 02For your operation

Assessment and Consulting

  • Assessment and architecture of the commercial operation
  • CRM rollout and integration (HubSpot and its ecosystem)
  • Data governance, applied AI and ongoing support

Who executes itThe Iasbeck&Co team, a HubSpot Elite Partner

See how it works 03For you

Content

  • Videos and guides on the YouTube channel
  • Interviews and podcast appearances
  • A blog with exclusive articles, coming soon

Where to followYouTube, LinkedIn and Newsletter

See the content
01 For your team

Practical content, from someone working in the market since 2010.

My job is to understand your business challenge, diagnose the gap between your team's hard and soft skills and build a tailored program. If you are looking for off-the-shelf content, that is not the work I do.

Sales teams and leadership

Consultative Selling & High Performance

The rep drops the product-presenter posture and starts leading strategic business conversations that B2B buyers respect.

Bring this to my team
  1. Reading the scenario and diagnosing customer maturity
  2. Discovery techniques and opportunity qualification
  3. Mapping the buying committee and multiple stakeholders
  4. Value presentation and building a consultative proposal
  5. Running the close and expansion strategies within the base

In the room, with real teams

Any of the themes fits into three formats.

From the shortest to the deepest. What decides it is how much the operation needs to change afterwards.

Keynote 45 to 90 minutes Opens a convention, an event or a team kickoff. It provokes the discussion and aligns everyone on the same reading of the problem.
Workshop 4 to 8 hours · up to 30 people Hands-on with your funnel and your company's data on screen. The group leaves with the process redrawn on paper.
Program Several sessions Sessions with follow-up in between. This is the format for behavior change that survives the daily routine.

On site or live online, in Portuguese or English, anywhere in the world.

Want to bring this to your team?

Tell me the group's challenge and I will recommend the theme, the format and the workload.

Talk about a training program
02 For your operation

I design the architecture. My team builds it.

When the problem moves from knowledge to execution, the work changes in nature. I lead the assessment and the operation design, and the Iasbeck&Co team takes over the rollout, the systems integration and the data governance.

Rollout method: six phases (Assessment, Structuring, Rollout, Integration, Enablement and Support) around Marketing, Sales, Service and Customer Success, with the CRM at the center. Assessment Structuring Rollout Integration Enablement Support Marketing Sales Service Customer Success CRM

The method, phase by phase

  1. 01

    Assessment

    Assessment of the scenario, the challenges and the improvement opportunities across Marketing, Sales and Customer Success.

  2. 02

    Structuring

    Org chart, policies, processes and manuals designed before any tool enters the scene.

  3. 03

    Rollout

    Data modeling and CRM implementation across the Marketing, Sales, Service and Customer Success modules.

  4. 04

    Integration

    Connecting the CRM to the ERP, the sales channels and the rest of the ecosystem, so data flows without manual typing.

  5. 05

    Enablement

    Training the teams on hard and soft skills, so the new operation survives daily reality.

  6. 06

    Support

    Metrics, management rituals and continuous evolution alongside the client's team.

What they say on the HubSpot Solutions Marketplace

HubSpot Solutions Partner Elite badge 4,9 A HubSpot Elite Partner, with 34 reviews and 91% top scores on the official marketplace. See it on the marketplace

Excellent follow-through

The team showed a fantastic level of support, always available and with very human, present follow-through at every stage. We felt we had a business partner beside us, not just a service provider.
Rosane da Silva, A. CRM Implementation

Very close follow-through

Working with Iasbeck on the HubSpot implementation was a very positive experience. The team's level of support was fantastic, always available and with very close follow-through.
Furtado Bastos Chartowski, I. CRM Implementation

Does your operation need this work?

Tell me where it gets stuck today and I will come back with the initial assessment and the scope.

Talk about a project
03 For you

Practical content, with a consultative approach.

On the @icaroiasbeck channel I publish new videos on CRM, Revenue Operations and applied AI, walking through real operations step by step.

Complete 2026 guide

What is a CRM and what is it for?

Market comparison

The best B2B CRMs in 2026

Interview · PragmaTalk

How do you make data-driven decisions?

Live

New content every week on the channel

CRM, Revenue Operations and applied AI, walking through real operations step by step.

Subscribe to the channel
Coming soon

A blog with exclusive articles

Operating frameworks, behind-the-scenes of projects and what AI changes in the CRM. Leave your email and get it first.

No spam. I only write when there is new content.

Get in touch

Tell me the challenge.
I will design the path.

Describe where your operation stands and I will come back with a recommended format and scope.

Within 48 hours to replyOn site or remoteCoverage worldwidePortuguese and English

I reply within 48 hours. Your data is not shared.

Frequently asked questions

What people usually ask me.

What is the difference between hiring Ícaro Iasbeck and hiring Iasbeck&Co?

For keynotes, workshops and training, I lead the work personally, in the room or online. For consulting and operation rollouts, I lead the assessment and the commercial architecture, and the specialist team at Iasbeck&Co takes over the technical execution, integrations and CRM configuration.

Why in-company training instead of an off-the-shelf course?

Because generic training does not change behavior on Monday. Every program starts with a prior assessment of your operation. The content is built on your team's real bottlenecks, putting your pipeline, your objections and your company's data on screen during the session.

Do you work only with HubSpot or with other CRMs as well?

Iasbeck&Co is a HubSpot Elite Partner (the top global tier), but our approach centers on the process and the revenue architecture, not on the tool. We also run assessment, process design and migration projects involving ecosystems such as Salesforce and integrations with ERPs or platforms such as Treble and the WhatsApp API.

How does the Revenue Operations rollout consulting work?

We work in 6 structured phases: assessment of the operation, structuring of processes and policies, rollout and modeling in the CRM, integration with legacy systems and ERP, team enablement, and continuous support with management rituals and metrics.

Does your consultancy work with companies of my size or industry?

We have served more than 200 operations, from fast-scaling businesses to multinationals such as Ambev, Roche, Suzano, DAF and O Boticário. What decides the project is not company size, but the complexity of the sale and the need to create revenue predictability.

Can the training and keynotes be delivered in English or outside Brazil?

Yes. Every format (keynotes, workshops and programs) is delivered in Portuguese or English, either on site or live online, for teams anywhere in the world.

How is artificial intelligence applied in the projects and training?

AI is treated as a practical accelerator of the commercial routine, with no futurology. We show and deploy real cases of prompt engineering for research, qualification automation, automatic call summaries inside the CRM and intelligent agents connected to the sales ecosystem.

How is the investment calculated and how do I request a proposal?

There is no price list, because the scope is sized after we understand your team's maturity and the size of your operation. Fill in the contact form describing where you stand today and we will reply within 48 hours with the initial assessment and a recommended format.