Diagnosis before the agenda
I talk with leadership and HR and map the processes, indicators and bottlenecks of the area that will be in the room. The content is shaped by that assessment, not by a catalog.
Executive education and keynotes
Training & Keynotes designed for your context.
Each training starts from a diagnosis of the operation and ends with a practical deliverable the team uses the next day.
Who trusts my work
How the training is built
The content comes from your context.
Every training starts with a diagnosis of the operation. What goes into the room is the bottleneck that showed up there, and the team works with real cases, data and processes from the company itself.
Real cases from the company itself
The group works with the processes, tools and everyday situations of the area, with no fictional cases. The examples discussed in the room are the ones the team recognizes.
A deliverable that stays
Each training ends with practical material: a playbook, process, matrix, dashboard or guide. It leaves the room ready to become routine and stays with the company.
In-company training
Training delivered in-company to boost your team and business.
Choose the strategic topic your business needs today. Tailored training, built from a diagnosis and designed for the reality of your operation.
Revenue Operations & Governance
Alignment between marketing, sales and post-sale in a single routine and governance.
See the topic
Consultative Sales & Customer Journey
Strategies and tactics for teams that deal with buying committees and complex purchase decisions.
See the topic
Marketing & Positioning
How to build pipeline predictably and strengthen the brand in the market.
See the topic
Post-Sale, Retention & Expansion
Strategies to build loyalty, reduce churn and sell more to the current customer base.
See the topic
CRM & 360 View
A centralized operation for accurate data and faster decisions.
See the topic
Artificial Intelligence for Business
Practical use of artificial intelligence to increase team productivity.
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Productivity & Operational Excellence
Prepare teams to manage time better, avoid delays and focus on what matters.
See the topic
Executive keynotes
Four themes for executive keynotes.
Each topic already runs at conventions, kickoffs and leadership gatherings. The angle, the examples and the depth are set in the briefing, based on where your operation stands.
Revenue Operations & Predictability
How to integrate marketing, sales and customer success under the same target.
- Who it is for
- C-Level and directors of marketing, sales and customer success
- Duration
- 60 to 90 min
The room leaves with
- The map of the blind spots where revenue leaks in the B2B funnel.
- A model of shared data governance across acquisition, conversion and retention.
- The alignment of incentives and metrics that sustains predictable growth.
Artificial Intelligence for Business
From talk to real efficiency in the sales operation.
- Who it is for
- CEOs, CROs and VPs of technology, marketing and operations
- Duration
- 60 min, executive keynote format
The room leaves with
- The line between hype and real gains in sales productivity.
- Using agents and automation in the back office without losing the human consultative touch.
- The path to shorten the sales cycle and hold margin in the age of automation.
Complex Sales & the Changing Buyer
How to sell value to B2B buying committees.
- Who it is for
- Account executives, enterprise sales and sales leadership
- Duration
- 60 to 90 min, as a keynote or masterclass
The room leaves with
- How to run meetings with multiple decision makers, focused on the client’s business.
- Trading the feature demo for a diagnosis of economic impact.
- Techniques to defend margin and speed up the cycle in consultative selling.
CRM is not a system, it is infrastructure
Culture change and data maturity in sales management.
- Who it is for
- Sales directors, heads of sales and operations teams
- Duration
- 60 min as a keynote, or 90 min with provocation and Q&A
The room leaves with
- The shift from a culture of policing to one of sales intelligence.
- A reading of how the right data in the CRM becomes commission in the rep’s pocket.
- The data journey designed as a financial asset of the company.
How the delivery works
The content is built before the stage.
A generic talk is the one that fits any event and changes none. What separates one from the other happens in the weeks before, and after the audience leaves the room.
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Strategic pre-briefing
A prior conversation with the board or with HR to map the challenge behind the event, the company culture and what needs to happen afterwards. That is where the angle of the content comes from.
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Actionable content, no hype
Operational practice, real data and immediate technical application. I cite what I saw work and what I saw fail in real operations, naming the bottlenecks your room recognises.
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Post-event material
An executive summary and strategic direction handed to leadership, so the discussion on stage becomes a meeting agenda instead of a memory.
Who leads the training and the keynotes
15 years in operation, not in theory.
My career began in IT and systems architecture, where I realized early on that the biggest commercial bottlenecks were not in the software, but in the lack of integration and alignment between technology, marketing, sales and post-sale.
When I understood this gap, I decided to build a business around it. I began building companies dedicated to connecting process, data and technology around revenue, from diagnosis to the operation running day to day.
That view gave rise to a practical method for restructuring commercial operations, which over the last 15 years has supported more than 200 companies and trained 10,000 professionals.
In that period I founded three companies, worked on the Go-to-Market of Trello (Atlassian) in Brazil, teach at the graduate school of Escola Conquer and founded Iasbeck&Co, a consultancy that is a HubSpot Elite Partner and the fastest growing one in Latin America in 2025.
In the classroom or in restructuring a revenue operation, I deliver clarity and immediate application for your team. Tell me where your company stands and we will structure the best path.
Contact me
On stage and in the classroom, with real teams
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Testimonials
What the leaders who took it to their team say.
+10KProfessionals trained
+200Companies served
15Years in Revenue Operations
A clear improvement in company results.
The training was fully customized, aligned with the gaps I had identified as Commercial Director. The lessons were absorbed right away and we already see a clear improvement in the company's results.
Caio RoslindoChief Revenue Officer · WePayments
Customer focus and a data-driven view.
A perfect connection between customer focus, data-driven work and the sales team's routine. The project was led with insight and masterful teaching.
Alessandra CarrascoHead of Data · Roche
A delivery that enabled consistent growth.
I hired a CRM implementation and received something infinitely bigger. Today I see a company able to grow with consistency.
Caio SimioniCEO · SIM Fitness
It improved our sales performance.
The consultancy's commitment was essential to align our internal processes and improve our sales performance.
Gabriela ProcopioMarketing Director · Planik
A high level of commitment.
The client-consultancy barrier broke early and we started seeing them as part of our own team. That comes from their high level of commitment.
Ricardo TenórioMarketing Director · Tino
Critical and systemic thinking.
One of the best marketing professionals I have ever met. Critical and systemic thinking, and decisive on top of that. Without a shadow of a doubt, Ícaro would be one of my partners in any business, because he has an above-average ability to turn problems into solutions.
Carlos OuverneyCEO · Bluem
Frequently asked questions
What people usually ask me.
Are the trainings off-the-shelf or custom built?
Custom built. Every program starts with a diagnosis of your operation, and the content is built on the real bottlenecks of the team: your pipeline, your objections and your data go on screen during the session. If you are after off-the-shelf content, this is not my work.
How long does a training take?
It depends on the format. A keynote takes 45 to 90 minutes and a workshop, 4 to 8 hours. An ongoing program runs over several sessions, with follow-up between them. The executive forum brings the leadership team together in 2 to 4 hour sessions, and individual mentoring supports directors and managers over 6 to 12 months.
Are the trainings theoretical or hands-on?
Hands-on. In the workshop the group works with real cases from their own company and leaves with the process redesigned on paper. Theory comes in only where it is needed to support the decision.
Which audience is each topic for?
Revenue Operations and AI for senior management speaks to the board. Consultative Sales serves everyone from SDRs to sales directors, including technical specialists who take part in the sale. Marketing and Post-Sale are for the teams and leaders of those areas. CRM serves the operation, managers and those who look after the data. Productivity serves leaders and teams in any area.
Can I combine trainings from different topics?
Yes, and it is the most common design for ongoing programs. The diagnosis shows where the bottleneck is and the sequence follows from it: for example, market positioning before prospecting, or data governance before AI for the operation.
How is artificial intelligence applied in the trainings?
AI is treated as a practical accelerator of the sales routine, with no futurology. We show and deploy real cases of prompt engineering for research and preparation, automated qualification, automatic call summaries inside the CRM and agents connected to the sales ecosystem.
Can the trainings run fully online?
Yes. Every format runs live online, with the same dynamic as in person, in Portuguese or English. Online there is no travel cost and it is simpler to bring together teams from different cities.
What is the ideal group size?
Hands-on workshops work best with up to 30 people, because everyone needs to work on the funnel and the data. Longer trainings follow the same logic and can run in parallel groups. Keynotes have no audience limit.
Does the company keep the supporting material?
It does. The material used in the room is handed to the client after the training, so the team can go back to it when the routine calls for it.
How do I know the team absorbed the content?
Through practical assessment, not a theoretical test. The group applies what it learned to its own routine during the training, and the follow-up afterwards shows whether it became routine.
Can the talks be delivered in English or outside Brazil?
Yes. Every format is delivered in Portuguese or English, both in person and live online, for audiences anywhere in the world.
Is the talk adapted to my event?
Yes. Before any event I talk to the organiser to understand the audience, where the company stands and what has to happen after the talk. The script is adjusted from there.
How far in advance should I book?
The lead time depends on the prior diagnosis, which is what makes the tailored content possible. Write with the date in mind: I reply within 48 hours telling you whether it fits the calendar and what we need to map beforehand.
How is the investment for a training calculated?
There is no fixed price list. The fee depends on the training, the format, the number of hours and the group size. Describe your team's challenge in the form and I will reply within 48 hours with a recommended training, format and number of hours, including the investment.
Contact me
Get in touch.
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