For marketing teams accountable for pipeline and revenue, beyond lead volume. There are 3 trainings, which can be hired on their own or combined in the order the operation needs.
Audience
Leadership team, marketing and product leaders
The problem
Generic communication, lack of differentiation from competitors and misaligned messaging.
What is developed in the room
Stays with the company Positioning playbook, ideal customer profile (ICP) and sales narrative
Talk about this trainingAudience
Marketing, sales intelligence and leadership team
The problem
Campaigns based on intuition, without continuous monitoring of competitors and demand signals.
What is developed in the room
Stays with the company Market intelligence dashboard and monthly competitive analysis routine
Talk about this trainingAudience
Marketing and RevOps teams and sales leaders
The problem
The classic dispute between marketing generating volume and sales complaining about lead quality.
What is developed in the room
Stays with the company Lead scoring model, marketing-to-sales handoff SLA and attribution dashboard
Talk about this trainingThe training was fully customized, aligned with the gaps I had identified as Commercial Director. The lessons were absorbed right away and we already see a clear improvement in the company's results.
Caio RoslindoChief Revenue Officer · WePayments
A perfect connection between customer focus, data-driven work and the sales team's routine. The project was led with insight and masterful teaching.
Alessandra CarrascoHead of Data · Roche
I hired a CRM implementation and received something infinitely bigger. Today I see a company able to grow with consistency.
Caio SimioniCEO · SIM Fitness
The consultancy's commitment was essential to align our internal processes and improve our sales performance.
Gabriela ProcopioMarketing Director · Planik
The client-consultancy barrier broke early and we started seeing them as part of our own team. That comes from their high level of commitment.
Ricardo TenórioMarketing Director · Tino
One of the best marketing professionals I have ever met. Critical and systemic thinking, and decisive on top of that. Without a shadow of a doubt, Ícaro would be one of my partners in any business, because he has an above-average ability to turn problems into solutions.
Carlos OuverneyCEO · Bluem
For the board, marketing, product, sales intelligence and RevOps, in B2B companies where marketing is accountable for pipeline and revenue.
With positioning. Without a written ICP and value proposition, market intelligence and metrics have no reference point. When the company already has that clear, the training can start with data and the SLA with sales.
That is the focus of the Data-Driven Marketing training: both teams define together what a qualified lead is, the response times and the metrics they will track, and leave with the SLA in writing.
No. Each training works on its own, and the combination comes from the diagnosis of the marketing operation.
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