Ícaro Iasbeck
In-company training

Training in Artificial Intelligence for Business.

From the board decision to daily use in sales, marketing and operations. There are 4 trainings, which can be hired on their own or combined in the order the operation needs.

What changes in the operation

The result this topic leaves with the team.

  • AI use cases prioritized by revenue and cost impact
  • Usage, approval and monitoring rules for each AI use case
  • Sales, marketing and operations using AI in the routine, with measured gains
Trainings in this topic

4 trainings, each with a deliverable.

Strategic AI for Senior Management and C-Level

Audience

CEOs, directors and board members

The problem

Pressure to adopt AI without clarity on return, prioritization criteria or risk governance.

What is developed in the room

  • Real use cases by industry
  • Feasibility and impact matrix
  • AI governance
  • ROI measurement

Stays with the company Prioritized AI opportunity map and AI governance and risk matrix

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AI Applied to Sales Productivity

Audience

SDRs, closers, KAMs and sales managers

The problem

Superficial use of AI for generic text, instead of deep research and efficiency gains.

What is developed in the room

  • Prompt engineering for account research
  • Automated meeting summaries
  • Diagnosis support

Stays with the company Library of sales prompts by sales pipeline stage

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AI Applied to Marketing and Demand Generation

Audience

Marketing, content and marketing operations teams

The problem

Generic content produced at scale, with no brand identity or alignment with revenue.

What is developed in the room

  • Market research with AI
  • Campaign personalization via CRM
  • Human review workflow

Stays with the company Marketing prompt library and AI guidelines and review guide

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Automation, AI Agents and Operational Efficiency

Audience

Revenue Operations, back office, customer service and IT

The problem

Repetitive manual tasks and AI pilots that never make it into production.

What is developed in the room

  • Mapping automatable tasks
  • AI agent architecture
  • Preparing the CRM database

Stays with the company AI agent architecture and data readiness checklist for automation

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Testimonials

What the leaders who took it to their team say.

+10KProfessionals trained
+200Companies served
15Years in Revenue Operations

A clear improvement in company results.

The training was fully customized, aligned with the gaps I had identified as Commercial Director. The lessons were absorbed right away and we already see a clear improvement in the company's results.
Caio RoslindoChief Revenue Officer · WePayments

Customer focus and a data-driven view.

A perfect connection between customer focus, data-driven work and the sales team's routine. The project was led with insight and masterful teaching.
Alessandra CarrascoHead of Data · Roche

A delivery that enabled consistent growth.

I hired a CRM implementation and received something infinitely bigger. Today I see a company able to grow with consistency.
Caio SimioniCEO · SIM Fitness

It improved our sales performance.

The consultancy's commitment was essential to align our internal processes and improve our sales performance.
Gabriela ProcopioMarketing Director · Planik

A high level of commitment.

The client-consultancy barrier broke early and we started seeing them as part of our own team. That comes from their high level of commitment.
Ricardo TenórioMarketing Director · Tino

Critical and systemic thinking.

One of the best marketing professionals I have ever met. Critical and systemic thinking, and decisive on top of that. Without a shadow of a doubt, Ícaro would be one of my partners in any business, because he has an above-average ability to turn problems into solutions.
Carlos OuverneyCEO · Bluem
Frequently asked questions

What people usually ask me.

Who is the Artificial Intelligence for Business topic for?

For senior management, who decides where AI comes in, and for the teams that will use it day to day: sales, marketing, operations, back office, customer service and IT.

Does the company need to have an AI tool in place?

No. The training starts from the company's processes and data and shows where AI brings a gain. Choosing the tool comes later, and the exercises use the ones the team can already access.

Does the training cover the rules for using AI?

Yes. The senior management training defines the rules for using, approving and monitoring each AI use case, and the applied trainings include human review before anything reaches the customer.

Do I need to hire every training in the topic?

No. Each training works on its own. Many companies start with senior management, to set priorities, and then take AI to the teams.

Contact me

Get in touch.

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