For the board and leaders who need one process, one rule and one number across marketing, sales and post-sale. There are 3 trainings, which can be hired on their own or combined in the order the operation needs.
Audience
CEO, CRO, CFO, VPs, heads of marketing, sales, CS and RevOps
The problem
Silos between teams, marketing targets met that never turn into contracts, and a forecast without accuracy.
What is developed in the room
Stays with the company Cross-department revenue SLA and RevOps metrics matrix
Talk about this trainingAudience
Sales leadership, department heads and operations and enablement teams
The problem
Salespeople working without a standard, rules living in the heads of a few and outdated playbooks.
What is developed in the room
Stays with the company Sales process map, written policies and operational playbook by role
Talk about this trainingAudience
CEO, sales leadership and channel and partner managers
The problem
Channel conflict over the same customer and no clarity on each channel's margin.
What is developed in the room
Stays with the company Channel matrix by segment and opportunity protection rules
Talk about this trainingThe training was fully customized, aligned with the gaps I had identified as Commercial Director. The lessons were absorbed right away and we already see a clear improvement in the company's results.
Caio RoslindoChief Revenue Officer · WePayments
A perfect connection between customer focus, data-driven work and the sales team's routine. The project was led with insight and masterful teaching.
Alessandra CarrascoHead of Data · Roche
I hired a CRM implementation and received something infinitely bigger. Today I see a company able to grow with consistency.
Caio SimioniCEO · SIM Fitness
The consultancy's commitment was essential to align our internal processes and improve our sales performance.
Gabriela ProcopioMarketing Director · Planik
The client-consultancy barrier broke early and we started seeing them as part of our own team. That comes from their high level of commitment.
Ricardo TenórioMarketing Director · Tino
One of the best marketing professionals I have ever met. Critical and systemic thinking, and decisive on top of that. Without a shadow of a doubt, Ícaro would be one of my partners in any business, because he has an above-average ability to turn problems into solutions.
Carlos OuverneyCEO · Bluem
For the board and the leaders of marketing, sales, post-sale and RevOps who need to work under the same process, the same rules and the same metrics. It includes the CEO, CRO and CFO, as well as those who manage channels and partners.
No. The training is meant precisely for companies that have not formalized the function yet: leadership leaves with the SLA between teams and the metrics matrix, which are the starting point of a revenue operation.
In the training, leadership learns and designs the model in the room, using the company's own cases. In consulting, Iasbeck&Co implements that model in the operation, from diagnosis to ongoing support.
No. Each training works on its own. Companies with channel conflict usually start with channel strategy; those without a written process, with the playbooks.
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