Ícaro Iasbeck
In-company training

Training in Consultative Sales & Customer Journey.

From prospecting to closing, for teams that sell complex solutions to buying committees. There are 7 trainings, which can be hired on their own or combined in the order the operation needs.

What changes in the operation

The result this topic leaves with the team.

  • An opportunity only moves to the next stage once its exit criteria are met
  • Buying committee mapped before the proposal reaches the table
  • Proposals defended on value and ROI, with less discounting in negotiation
Trainings in this topic

7 trainings, each with a deliverable.

Consultative Prospecting, Cadence and Qualification

Audience

SDRs, BDRs, closers who prospect and pre-sales managers

The problem

Generic mass prospecting, leads with no mapped pain and falling response rates.

What is developed in the room

  • Account research
  • Multichannel cadence
  • Qualification with BANT, GPCTBA/C&I and CHAMP
  • Handoff to the closer

Stays with the company Prospecting cadence by customer profile and qualification criteria matrix

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Sales Discovery and Buying Committee Mapping

Audience

Closers, account executives, KAMs and presales specialists

The problem

A first meeting that turns into a premature product demo, without mapping the decision-maker.

What is developed in the room

  • Hypothesis-driven discovery
  • Buying committee map
  • Technical scope before the proposal

Stays with the company Commercial diagnosis script and opportunity qualification sheet

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Authority Communication and Consultative Negotiation

Audience

Salespeople, technical specialists and leaders who negotiate

The problem

A passive salesperson who gives in quickly to price demands and cannot hold an executive position.

What is developed in the room

  • Authoritative posture
  • Active listening and strategic questions
  • Storytelling
  • Emotional intelligence

Stays with the company Strategic sales questions guide and customer success story bank

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Complex Sales Methodologies (SPIN, Challenger, MEDDPICC)

Audience

B2B sales teams and leaders looking for a methodological standard

The problem

The lack of a single method makes it impossible to compare opportunities and forecast sales.

What is developed in the room

  • SPIN Selling, Challenger and MEDDPICC applied and compared
  • Adapting the method to the company's ticket size and sales cycle

Stays with the company The company's sales method documented and reflected in the CRM pipeline

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Value Engineering and ROI Demonstration

Audience

Closers, KAMs, presales and sales leadership

The problem

Proposals focused on price and features, which end up in a bidding war at procurement.

What is developed in the room

  • Translating pain points into financial impact
  • Building the ROI model
  • Executive proposal presentation

Stays with the company B2B commercial proposal template and executive ROI calculator

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Executive Negotiation and Closing Key Accounts

Audience

Senior salespeople, key account managers and sales leadership

The problem

Disorderly discounting in the final stretch and negotiations stalled in procurement or legal.

What is developed in the room

  • Value anchoring
  • Dismantling professional buyer tactics
  • Concessions matrix
  • Mutual action plan

Stays with the company Concessions and objections matrix and guide to closing complex contracts

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Consultative Selling for Technical Specialists (Engineering, IT and Consulting)

Audience

Engineers, solution architects, consultants and technical staff involved in sales

The problem

Technical specialists who cannot lead business conversations and lose scope in the proposal.

What is developed in the room

  • The technical specialist's role in the funnel
  • Preventive technical scoping
  • Communicating with non-technical audiences
  • Upsell during delivery

Stays with the company Technical-commercial scoping script and guide to the specialist's role in the sale

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Testimonials

What the leaders who took it to their team say.

+10KProfessionals trained
+200Companies served
15Years in Revenue Operations

A clear improvement in company results.

The training was fully customized, aligned with the gaps I had identified as Commercial Director. The lessons were absorbed right away and we already see a clear improvement in the company's results.
Caio RoslindoChief Revenue Officer · WePayments

Customer focus and a data-driven view.

A perfect connection between customer focus, data-driven work and the sales team's routine. The project was led with insight and masterful teaching.
Alessandra CarrascoHead of Data · Roche

A delivery that enabled consistent growth.

I hired a CRM implementation and received something infinitely bigger. Today I see a company able to grow with consistency.
Caio SimioniCEO · SIM Fitness

It improved our sales performance.

The consultancy's commitment was essential to align our internal processes and improve our sales performance.
Gabriela ProcopioMarketing Director · Planik

A high level of commitment.

The client-consultancy barrier broke early and we started seeing them as part of our own team. That comes from their high level of commitment.
Ricardo TenórioMarketing Director · Tino

Critical and systemic thinking.

One of the best marketing professionals I have ever met. Critical and systemic thinking, and decisive on top of that. Without a shadow of a doubt, Ícaro would be one of my partners in any business, because he has an above-average ability to turn problems into solutions.
Carlos OuverneyCEO · Bluem
Frequently asked questions

What people usually ask me.

Who is the Consultative Sales topic for?

For teams that sell complex solutions to buying committees: SDRs and BDRs, account executives, closers, KAMs, presales and technical specialists involved in the sale, plus sales leadership.

Do I need to hire every training in the topic?

No. Each training works on its own. The combination comes from the diagnosis: some companies start with prospecting, others with discovery or negotiation.

How long does each training last?

A training can be a 4 to 8 hour workshop or an ongoing program, with spaced sessions and follow-up between them. The format comes from the diagnosis and the moment of the team.

Does the training use the company's sales methodology?

Yes. When the company already has a method, whether SPIN, Challenger, MEDDPICC or its own, the training starts from it. When it does not, the Complex Sales Methodologies training helps choose and document one.

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