2 pieces in this editorial line.
Eight out of ten Brazilian companies already use a CRM or are implementing one, and most of them still miss their targets. The list matters less than knowing how to read the two sources specialists use.
6 min readRead more
Every manufacturer has two sales, to the point of sale and from the point of sale to the consumer, and almost none of them works the second one well. Closing that distance is where the competitive advantage lies.
7 min readRead moreWhat is here is the same reasoning I apply in keynotes, in-company training and consulting projects.